I remember a time when the going price for a console was $199, and at the time, it was undoubtedly a parent’s worst nightmare. Could you imagine the shock? Last year, little Jimmy only asked for a big-box toy which cost $40, but this year? He wanted a Nintendo Entertainment System, the premium in-home gaming solution that was priced at an ‘affordable’ $199. After his mom and dad finished cleaning the coffee the spit across the kitchen table, they figured it was time to start saving. After all, the kid had never asked for anything so expensive, and he was a good boy, so why not? Besides, an NES was the gift that kept on giving – Gone would be the days when a rainy day forced a child to drive his parents up the walls! Of course, that gift only kept giving as long as the parents did. Spare controllers were needed, game cartridges, and it wouldn’t be long before a Light-Gun and Power Glove would be added to the list.
Over the years however, prices have gone up. Consoles began to cost a little more, as did the games. Before long, a brand new console went for $299… and then the PS3 launched its premium package for $599, which made the future of gaming seem a little intimidating. Compared to that however, next-gen offerings aren’t going for the throat as many had imagined. The PS4 seems to be the bargain at $399, whereas the Xbox One, while offering more in the box, is asking for $499. While a majority of gamers consider these prices to be fair, if not better than expected (especially in the PS4’s case), there’s still a number of consumers who feel they’ve being extorted. To them, my response would be, “Really?”
Let’s just look at all the technological doodads many of us use, or see prominently displayed at retail. How about smartphones? Most of us have one, and most of us probably spend $199-$299 with contract terms attached. Want to upgrade early or get a phone without a contract? That price skyrockets to anywhere between $500-$700. How about those tablets that have become all the rage? There’s a variety of brands and models to choose from, but you can pay as little as $150, or as much as $1,000. Then there’s e-readers. They cost a bit less, you’re still likely to spend over $100. MP3 players are all the rage, and a decent one with larger storage capacity is going to set you well over $200, if not $300. There’s also laptops and PC’s to consider, as they’re the ‘other’ (and in many cases preferred) platform to game on, and we know the price for any kind of gaming rig can range from $500 to… well, the sky is the limit depending on how much you plan to future proof.
So I have to ask – Why is a console priced at $400 such a big deal? People obviously have no problem justifying the expense of various other devices, so why are consoles unable to escape the financial stigma they’ve been associated with? Yes, many of us remember the early days where consoles were only $200… but our dollar was worth more back then. Everyone’s aware that prices have escalated substantially over the years, and it’s hard to ignore the contrast of living costs from 1985 to where it’s at today… so why do some people feel that consoles shouldn’t cost more than $199 or $299? Some people just don’t want to spend that kind of money when a price drop is inevitable, and that’s fine – I’m strictly inquiring about the people who solely believe the price to be out of this world.
Part of the answer rests with the rate of inflation. We don’t seem to notice when things go up a few cents here and there, and even if we do, the cost isn’t enough for us to miss. “It’s just a few cents, who cares?” But that difference becomes increasingly notable over time, and because most of us don’t have time to ‘stop and smell the roses’, it’s a shock when we finally catch up with what’s happened. ‘Meh, it’s only a few cents’ is an attitude that knocks our perspective out of whack, and allows us to maintain an unrealistic idea of what things SHOULD cost. So, naturally, people are recalling the days when consoles were $200-$300, wondering why they have to spend at least $400 today.
To be clear, I’m not saying that anyone is ignorant. For the most part, we’re talking about human nature here, and the snail’s pace at which our economy gouges us is a blatant attempt to exploit that. I’m merely suggesting that if you’re one of the consumers affected by ‘sticker shock’, you should pick your jaw up off the floor and understand that these price hikes aren’t ‘just because’ (well, Microsoft could have dropped the camera and charged $100 less like Sony but, I digress). You’re more or less paying the same financial value as you did in 1985, or 1995, etc.
Outside of price, there’s the perception of gaming to consider. There’s a fair number of people who enjoy their time behind a controller, but consider it to be a lesser form of art (The Last of Us says hello, by the way). In the eyes of these individuals, consoles are nothing but mere toys, and what toy can be worth nearly half a grand?
Now THAT’S ignorance.
Consoles. Aren’t. Toys… Period. They’re PC’s that are designed specifically for gaming. Each unit is produced with uniform hardware, thus allowing everyone to experience each and every game as the devs intended. You can browse the web, watch DVD and Blu-ray, stream from various services (Amazon Instant, Netflix, etc) and your PC, and more. If you’re one who fails to see why consoles are so much more than toys, just ask yourself a question – do you consider your desktop and laptop to be toys? How about DVR, digital disc and mp3 players? If the answer is no, it’s time to reevaluate from a perspective of logic.
Gaming isn’t just some idiot’s chore, and pricing isn’t quite as crazy as certain people make it out to be. Games are just another form of expressive entertainment, and considering the hundreds, if not thousands of hours you’ll spend gaming throughout the course of single generation, half a grand really isn’t that much to ask.
But how do you feel about it? Do you feel that people have blown the prices to enter next-gen out of proportion, or that they’re justified? Are there any other angles to this debate that you care to express? Leave a comment, and I’d be more than happy to continue this discussion/debate.